With changing media preference among customers, not many companies have embraced online medium to reach their potential audiences, instead, they still rely on conventional advertising channels. Many traditional advertisers also treat online advertising as a separate channel, not realizing that for the customers, the lines segregating online-offline are gradually becoming blurred. Customers these days seek seamless brand experience and they want the brand’s essence to be transformed from brick and mortar store to online platforms.
With social media platforms becoming the hangout zone for more and more people, brands should feed into popular channels like Facebook, Twitter, and Instagram, in order to get tractions. Here comes the need of a good digital advertising agency, who can gauge the pulse of the online customer and present the brand in the best possible manner and promote them on the right platforms so that they get noticed by their target audience.
iBrand Strategy’s experience with several Indian and International clients will help to design successful and ethical campaigns that would yield measurable results. As a full-service advertising agency, here is our offering in terms of online first approach:
