Inbound Marketing Services

Right Direction + Great Advice + Execution= Business Success

Grow your business with Inbound Marketing Services from one of the Best Inbound Marketing Agency in India.


Every business today is facing a challenge in increasing business while keeping costs low. While promoting your business through Google and Facebook Ads does provide a short term bump up in business. But increasing revenue on a regular basis through organic traffic remains a constant struggle. This is where iBrand Strategy helps your business by creating and executing the Inbound Marketing strategy for your brand.

What is the benefit of Inbound Marketing?

For a business benefit of Inbound marketing are many. At iBrand Strategy Services, our inbound marketing strategies ensure a higher Return on Investment, organic traffic that converts and helps your marketing teams. Check out the benefit of using our Inbound Marketing Services:

1.Simplifies the Jobs of Sales AND Marketing:

With inbound, your sales and marketing teams join forces to create types of contents for prospects. Together, sales and marketing can utilize and distribute that information to drive leads, increase conversions and nurture existing customers.

2.Increases Visibility and Brand Awareness:

The digital world has made it possible for even the smallest brands to gain worldwide recognition. By producing content that is aligned with the buyer’s journey, your target audience will be able to find your information as they conduct their research. If you’re not out there, they won’t find you.

3. Educates Prospects in the Digital World They Live In:

Prospects are doing their research online. With a bit of research and defined buyer personas, you will understand WHERE those key prospects are searching for information, and you can distribute your information strategically so they’ll be sure to see it.

4. Increases Trust and Credibility

Many buyers have stopped outbound marketing. They don’t want their day to be interrupted by your call or email. Inbound marketing is on the buyer’s terms which build trust.

5.Generates Quality Traffic & Leads

It helps to generate relationships that lead to sales. Content targeted at your key audience will drive quality traffic and leads to your website. The more frequently you produce content, the more often those prospects are likely to visit your site.

Inbound Marketing Services in India

Inbound Marketing Strategy

Search Engine Optimization

Marketing Automation

Lead Generation

Predictive Lead Scoring

Content Marketing

What makes iBrand one of the The Best Inbound Marketing Agency

iBrand Strategy as an inbound marketing agency uses the following steps in implementing inbound marketing technique for our clients.


We attract the consumers to your web properties by giving them information, or content that is relevant to the immediate question that they may have in mind.

Once they are attracted we feed them with more and more relevant and engaging information for them to start seeing you as a subject matter expert.

In Inbound marketing, we attract the relevant target audience basis the buyer persona that is created for your business consumers.

Here are 4 important tools that we use to attract the ‘right’ customers:

  • Blogs
  • Search Engine Optimization (SEO)
  • Customized landing pages
  • Sharing content across social platforms


Once the consumers are ‘attracted’, the second step is to convert these visitors into taking an action and become a lead. That action could be signing up of the newsletter or just filling up an inquiry form. To convert them into lead we provide them with highly informative content like eBooks, whitepapers, and brochures such that they leave their details on your website. Valuable information is a great way to ask consumers to provide contact information through form filling.

Here are 3 important tools that we use to convert these leads to customers:

  • Forms
  • Calls-to-Action (CTA)
  • Contact information


At this juncture, we help consumers convert the next step is to convert your ‘right’ leads into buyers. We do this by using certain marketing tools created to close leads.

Here are 4 important tools that we use to close leads:

  • Customer Relationship Management (CRM)
  • Closely aligning CRM leads with the Sales team
  • Lead nurturing workflows
  • Automated sales information content


Our focus at this stage is to not only to surpass the expectations of the clients but leave them happy in the entire transaction that they have with your business. The goal is to provide noteworthy information, whether they are visitors, leads, new buyers or existing customers. Inbound marketing is a continuous process in engaging your customer, to show that your business cares, and to hopefully convert them into promoters of your products and services.

There are 3 important tools that we use to delight customers:

  • Social Monitoring
  • Surveys
  • Smart Calls-to-Actions

Our ability to be able to create the inbound strategy and execute it using the above process is what makes us one of the Best Inbound Marketing Agency

If you are planning to Launch your Business, Use our Business Launch Plan.

Inbound Marketing services for business Launch in India & USA. This Launch Plan is for every entrepreneur who is thinking of creating a disruptive, product or service. We help you grow your IDEA into a full-fledged Business of Tomorrow.

We do this by:

  • Helping you discover your potential and presenting unseen opportunities that are possible in your business areas
  • We Partner with you grow your network leveraging our existing relations in the market
  • We COACH you to create breakthroughs in areas that are “Barriers” to your business Growth.
  • Yeah! We also help your business go ONLINE!

So, if you are an Entrepreneur who is trying to find “Inbound Marketing Services for Startups”  do contact us. Our superior Inbound marketing strategies and experience result in performance that can put you on an unparalleled growth path! Consult one of the Best Inbound Marketing Services agencies in India

Our skills & experience

We believe in generating the return on investment for our clients supported by the quality of work. Our team is a mix of professionals who have over the years of Digital journey perfected the art of delivering this to meet your needs.

Strategic Consulting
Website Design and Development
Return on Investment Focus
Digital Creatives
Intent Marketing

We are proud to work with

We have worked with the clients across various segments. Right from Blue Chip companies, Small and Medium Enterprises to Startups, we have worked with them all and helped them grow disproportionally. We work across Technology, Media, Telecom, Banking, Financial Services, Infrastructure and Services.

tata group logo
Client of iBrand Strategy-ITM University

Why iBrand Strategy as your Inbound Marketing Agency?

To attract more businesses to your website you must get consumers to find you and visit it. That is why inbound marketing becomes important. By appearing in top search results, you are made discoverable by consumers and that helps you get traffic which converts into leads and revenues.

In today’s cut-throat competition wherein the margins for products and services are declining, it becomes important for small businesses and startups to compete with big brands. While big budgets can assure you traffic and conversions in the short terms but long term conversions require that you have an inbound marketing strategy that can extract traffic from all inbound marketing channels. By working with iBrand Strategy, you get the best of expertise and affordable cost and self-driven team that is expert at executing inbound marketing campaigns. iBrand Strategy’s expert inbound marketing consultants are HubSpot Inbound Certified and have 20 years of experience(amongst them) in executing such campaigns.

We put great efforts to give you a month wise plan of how we will impact elements of inbound marketing. This helps you with visibility of goals and evaluate the alignment of our actions in the areas of Blogging, Content Marketing, SEO, eCommerce SEO, etc.

From our Blog

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Frequently Asked Questions

Inbound Marketing is the best way through which you can convert your prospects into your customers thus increasing your overall business value.

What is inbound marketing?

Inbound marketing is a marketing methodology used for drawing customers to your products and services through social media marketing, content marketing, search engine optimization, and branding. The goal is to increase reach, and drive quality traffic, engagement and conversions using organic and paid media. This defines inbound marketing.

iBrand Strategy Service identifies Start-ups & SME’s as the nation’s growth enablers and job creators. It is our endeavor to support Start-up’s and SME’s and help them grow exponentially and create BRANDS that become household names in the future.

We have created special Start-up Launch Packages where you will be able to start advertising with us for a very low budget. These packages help you get the maximum Return on Investment without splurging money on non-essential channels. We chart the business journey and customize our services to suit the clients at every stage of their growth.

Inbound marketing is closely aligned with a piece of content marketing, Search Engine Optimization (SEO) and social marketing.
Outbound marketing is done using more traditional ways such as direct mail, cold calling, telemarketing, email marketing, and events.

#1 Direction of Communication

Outbound marketing is aimed at everyone like an outbound advertising or traditional marketing. However, sometimes it can be more contextual advertising as in the case of AdWords as ads related to the topic is being shown. Outbound marketing is more push-driven, where you force your brand in front of your audience
Inbound marketing is “inbound,” i.e., you make available to everyone the information that you believe will be of interest to your target audience or buyer persona.

#2 Medium

Outbound marketing uses traditional media for advertising like advertisements on brochures, in the press, on billboards or television, and mass mailings.

#3 Product vs. Customer

The content of outbound marketing is straightforward and short. It is directly related to what the product offers like its features, offers, advantages so that you can quickly end up buying that product.
The content of inbound marketing is more focused on the needs of users and potential customers. The purpose of content in inbound marketing is to help solve a consumer’s problem and in the process also sell. Whereas, for outbound marketing, the purpose is to SELL only.

#4 Approach

In outbound marketing, the message you convey is the key to ensuring that your potential customer is willing to buy your product just by looking at it.
Inbound marketing seeks to inform, create awareness, create interest, desire and help consumers take action. Inbound marketing is based on creating engaging content that attracts your target audience.

#5 Scope

Outbound marketing, except in the case of AdWords which may be more contextual, reaches the general public indiscriminately.
Inbound marketing usually only reaches an audience interested in information on a particular topic. Thus, convert close and delight by being an empathetic advisor.

#6 Budget

In Outbound marketing, the cost of commercial would be higher in case of a Television ad whereas the cost of a radio advertisement announcement on a local radio station would be low. Thus, the scope of your advertising will be directly related to the budget you can afford.
With an inbound marketing strategy, with a minimal budget also, your advertisement can be much more impactful.

#7 Measuring Results

With outbound marketing it is much more difficult to measure results and that with inbound marketing it is much easier.
It is difficult to measure results in outbound marketing because when there is an increase in sales either by running an ad on a press or a television, it becomes complex to find information on the conversions achieved with each ad. Whereas in Inbound marketing, you can measure the traffic you get and the conversions you have on your website.

Digital Marketing

Digital marketing is a broad term referring to the channels and platforms (both online and offline) used to distribute a marketing message. This includes all available digital channels.
The digital marketing campaign includes SEO, email marketing, influencer marketing, mobile marketing (via text or media), PPC, video marketing, electronic billboards, affiliate marketing, in-app mobile advertisements and more.

Internet Marketing

Internet marketing or online marketing is a subset of digital marketing.
The Internet marketing campaign includes a website, SEO, PPC, social media marketing, and content marketing. Tactics are concerned with increasing the web presence of a brand.

Inbound Marketing

Inbound marketing focuses on nurturing leads all the way through the buying cycle and delivering content in context to a prospect’s decision-making process.
Persona development or optimization, a website, SEO, PPC, creating content marketing, email marketing, social media marketing and more.

we help you to build a suitable long-term strategy by focusing on the following questions:

1. Are you looking for a handful of tactics or an integrated campaign?
2. Whom are you trying to attract with your marketing?
3. Are you looking for Conversions or branding?

1. On-site content marketing:

On-Site content marketing is about driving new consumers to your site. It keeps your existing customers engaged with your brand, allowing you to maximize client retention

2. Off-site content marketing:

Off-site content marketing focuses on well-written, targeted, valuable content, but instead of publishing it on your site, you’ll be publishing it on another site.

3. Search engine optimization (SEO):

On-site and off-site content marketing will provide you with solid fuel for increasing your search visibility. On-site content attracts inbound links, while off-site content directly builds links to your site. Thus, the higher it will rank in search engines.

4. Social media marketing:

In today’s digitization, we understand that you have the power to engage with almost anyone in the world through social media, gradually building up a loyal audience. This includes Facebook Marketing, LinkedIn Marketing, Pinterest and YouTube marketing for gaining traffic.

5. Influencer marketing:

The idea is to target “influencers” in your industry like thought leaders, movers, and shakers who hold the best reputations and the most significant portions of audiences in your niche. By working with these influencers on joint content projects, you’ll cross-pollinate your audiences and earn a better reputation by proxy.

Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing. For B2B businesses, conversions happen offline and hence lead generation through inbound marketing can really help them grow their business.

Local SEO involves optimizing your Local listings page on various listing platforms like Yelp etc. It also includes updating your Google My Business listings page by having relevant information, keywords and posts. By improving your Local SEO, it is going to play a role in your inbound marketing by attracting the relevant audience which matches your target persona.

Inbound Marketing helps in lead generation. Since conversions for B2B sales typically happen offline given the size of deals and value of products involved, inbound marketing does help in the generation of leads which can effectively result in increased business. Lead nurturing is done in inbound marketing to qualify the lead and move the lead forward in the buyer’s journey from Awareness, Interest to Decision Making. This does help in closing the B2B sales faster.

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