A Digital marketing agency should provide strategy, insights and execution capabilities to meet your consumer demands. As a Digital Marketing Agency in India, we aim to provide growth marketing to your business. As a digital service provider, we have in the past worked with clients in diverse industries such as Banking, Internet, Luxury Products, Fashion & Apparel, FMCG and electrical products.
As a digital marketing agency, our approach to Digital Marketing is what differentiates us and makes us one of the best digital marketing agencies in India to work with.
How we deploy our digital marketing services:
We work on your Digital Strategy, branding, and eCommerce. Here is how we do it:
Insights: As per the famous marketing guru, Philip Kotler, marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. We begin understanding your competitive landscape and understanding your consumers. What are your consumer preferences, where can you find them? What are their needs? What are their expectations, attitudes, and behaviors towards your products and services? As a digital agency in India, iBrand Strategy works on sharing insights with you about the market and your customer that help you target your customer more effectively. We help you build your customer persona as that is the starting point of our insights.
Search Engine Optimization: Is your website appearing on the first page of Google search results? When 70% of traffic goes to appear on the first page of Google Search Result, it is no longer optional for a business to appear on the first page, it is absolutely critical for the survival of business in a large number of categories and industries. We help businesses focus on mission-critical items and help them implement SEO best practices using our experience and skills in this area. This helps you get more organic traffic and win over your competition in local listings.
Social media marketing: Social media is a very large digital marketing channel. Given the engagement levels and the time spend on these social media platforms, it is hard to ignore their contribution to making brands successful. iBrand Strategy not only manager your social presence across the relevant platforms, but we also help you engage with customers in a manner that increases your conversions using intent marketing basis campaigns.
Creative Web designs: We help you create websites where every element, content, and page has a purpose with the consumer as the focus. This helps you gain a distinct advantage over the competition in terms of user-friendliness of your website. Usability and creativity are the two elements that need to be balanced to ensure an engaging consumer experience.
iBrand Strategy’s team of dedicated UI/UX designers and website developers make sure your site looks beautiful as well as relevant to the customer’s needs.
Mobile app development: To have a mobile app or not? Or to have a progressive web app(PWA?). Is your mobile app really helping your customers? Are the transactions on your mobile app frictionless? These are some of the basic questions that most businesses struggle with. We not only help you explore these issues but also resolve the gaps in your mobile app. A good mobile app can help skyrocket your business and a bad one can really take it down. We help you create an aesthetically appealing, frictionless and user-friendly apps that help you increase your business.
Website Cleaning and penalty removal: Are you penalized by Google for using questionable SEO practices. Is your site having plagiarised content? Are you getting a lot of Spam? Google can be ruthless in penalizing such websites. At iBrand Strategy, we help you clean up your website and address all issues that may have led to website penalty.
Conversion rate optimization: Bringing traffic to your website is just one part of the puzzle. Next part of the puzzle is to ensure that they convert into revenue generating customers. At iBrand Strategy, we have unique tools and strategies that have proven over a period of time to deliver extraordinary returns. We help make the user experience frictionless such that they have hassle-free experience and convert into paying consumers.
Lead driven content: At the end of the day the purpose of a website is more than just representing your business online. It not only helps you create awareness but also helps your consumers in making purchase decisions. Similarly, the purpose of your website content is to help you generate more leads that result in more revenues. Our content strategy is aligned to meet your organizational goals.
Web analytics: Everything we do in life is measurable today. So why not do the same with your websites. We understand your business and what metrics matter to help you drive your business. We help you figure out what is working well for you and what is not. Basis our understanding of your strengths and weaknesses based on web analytics, we are able to come out with unique strategies that help you excel at what you do.
Mobile marketing: When 80% of customers traffic is coming from mobile phones it is hard to ignore it as a medium. Consumers are today consuming videos, doing shopping, even studying on mobile. More and more people are surfing and buying on their mobiles. At iBrand Strategy, we help you develop your mobile marketing strategy so that you can create impact through this important marketing channel
Online Reputation Management: In today’s world managing your brand’s reputation online has become very important. Increasingly brands are receiving flak for campaigns that send out controversial messages and get into crossfire from other brands facing challenging issues in their market communication. Given the virality of such events, it is important that you not only remain visible but also reach out proactively in such scenarios to your consumers. A quick revert, a promise to resolve the issue, can help clients manage the impact of such disruptive events. At iBrand Strategy, we work with brands to help them manage brand reputation and create positive feedback.
Build brand equity: At iBrand Strategy, we understand the role digital channels make in building brands today. From a startup trying to establish its presence in the market to a new product launch by an existing brand, we help you create and strengthen your brand equity. We believe that integrating your offline and digital campaigns give consumers a unified experience that stays relevant and consistent with your brand’s identity. At iBrand Strategy, it is our endeavor to enhance your brand reputation. Our approach to building brands makes us one of the top 10 digital advertising agencies in India.
